Just before election day in the primary race for Manhattan DA, E2E Creative was given less than 24 hours to capture web video of a candidate debate and transform it into a powerful sales pitch for Democrat Richard Aborn. This piece shows how efficiently E2E can deliver striking political video.
Interest in the NFL Draft is exploding. In 2009, 36.7 million fans tuned into ESPN to watch it. The only problem? After the first few picks, most fans don’t know too much about the players selected. Folks have to trust basic stock footage clips and second-hand pundit analysis to evaluate what’s happening.
But what if fans had their own scouting reports on more than just the top 10 players? What if someone evaluated the best sleepers, stories, and stars with the depth of an NFL scout using exclusive HD footage and interviews in a language the viewer would understand? Well, we decided someone should, and that someone should be us. We pitched the idea to ON Networks, and they bought it. Like, 51 episodes bought it.
So how did we make a 51 episode show in 3 months with a budget of less than $75k?
Most Americans feel strongly one way or the other about reproductive rights. The last 50 years have produced protests, murders, landmark court cases, and plenty of lies and half-truths about abortion, contraception, sex ed, and choice.
Regardless of your position on the matter, nobody benefits from false assumptions or misinformation. But how to you talk rationally and calmly about topics like teen contraception and late term abortion? Is it even possible?
RH Reality Check, a wing of the UN Foundation, wanted to find out. Hiring E2E to partner with outstanding writer Amanda Marcotte, they tasked us with making a show that debunks the bunk.
Did we pull it off?
Thanks to the immediacy of the internet, fantasy football is all about now-now-now. Information that’s even a few days old will be overrun by all the news, blogs, and analyst sites keeping current with every practice and media session. Maybe that’s why channels like ESPN have thus far eschewed a dedicated television offering to the 30+ million fantasy football addicts who play every year.
There’s a crack in the door, though: keeping up with all the news and text-based information out there can be overwhelming. For fans who are serious about the game but have a life outside it, a single 5 minute fantasy football show that contained everything from waivers to injury updates to predictions for the upcoming games would given them an edge and save them hours per week.
Of course, that show would have to be timely. And it would have to avoid repeating what else is out there. So how does one make a fantasy football show that meets the demands for timeliness from its audience while delivering accurate insights other analysts are missing?
We’ll tell you how we did it for ON Networks over two great seasons.
